It looks like Artiko made it through it's first holiday season with a bang. If you haven't checked it out yet, visit their flagship store in Larchmont NY, on Boston Post Road. It's a unique store that specializes in gourmet frozen foods. They sell only frozen foods under private label, as well as a handful of branded, niche products that don't really have wide distribution in supermarkets or mass merchants.
The business is based on a really simple concept: "make cooking at home easy." It seems as if their target market mostly either housewives (married with or without children / working or stay-at-home) and health-concious Baby Boomer types (empty nesters, singles, widowed, handicapped or ill).
I can't wait to see more of these stores!
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