Long-Term Strategic Planning

Jim Lejeal comments on the importance of semi- long-term planning for all companies. All too often, we spend all of our resources tackling the issues at hand and the current sales objectives. Though it's difficult, it is imperative to lasting growth that strategic business development be a part of a company's vision from day one. This involves setting aside some resources during a given year to focus on the following years longer-term growth prospects.
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