Telephony Executive Editor Vince Vittore examines SunRocket's concept of taking the technology out of VoIP--the company even calls the customer device a "Gizmo"--and marketing based purely on the simplicity of the end service.
Dial-up ISPs were initially geographically restrained in their market footprint by the need for actual local phone numbers & presences, VoIP players are not. I wonder if that makes a big enough difference in the end?
Also, according to a recent report from VoIPAction, there are now more than 400 voice-over-IP service providers in the North American market. That's going to create a lot noise...granted the market is huge, but what are the differentiators? I hope SunRocket's right, as I'm sure Nokia Venture Partners and Anthem Capital do as well.