Netflix' success at marketing classic movies and indie films has made it the darling of both Hollywood and the art house crowd. But the company now risks being run over by the online DVD rental revolution it started. Video rental giant Blockbuster launched a competing service last summer that grabbed 15 percent of the online rental market in just four months, according to Adams Media Research. And rumors that Internet retail behemoth Amazon.com will begin offering DVD rentals has sent Netflix's stock tumbling.
I hope not.