The Launch of Movida

Sprint announced its latest MVNO customer, Movida, a new wireless operator targeting mobile service at the 40 million Hispanics living in the US. And, the Cisneros Group is behind it. Bienvenidos!

Aside from a few MVNO services targeted at youth, we haven't seen much segmentation. So, I think Sprint has just launched the perfect MVNO; gaining access to a market previously completely unattainable alone...
blog comments powered by Disqus