Sprint announced its latest MVNO customer, Movida, a new wireless operator targeting mobile service at the 40 million Hispanics living in the US. And, the Cisneros Group is behind it. Bienvenidos!
Aside from a few MVNO services targeted at youth, we haven't seen much segmentation. So, I think Sprint has just launched the perfect MVNO; gaining access to a market previously completely unattainable alone...
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