Fortune, the magazine, prints an excerpt from Seth Godin's new book, All Marketers Are Liars. It's a really well written piece and its a fun read. Introspectively, every one can certainly relate to countless situations where a purchase or action has been made based on great marketing rather than pragmatic quality or price.
The piece makes me think of a quote by one of my former managers, Peter Jones, who repeatedly preached that "equity is a story and there are many non-monetary components of any valuation." There is a spin everywhere... And, great companies always have a solid marketing story.
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To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded. -Ralph Waldo Emerson, writer and philosopher (1803-1882)
A review of ideas, thoughts, rants, raves, and other musings from a young entrepreneur, venture capitalist, technology analyst, globalisation pundit, relationship developer, and kiteboarding fanatic.
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To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded. -Ralph Waldo Emerson, writer and philosopher (1803-1882)