Marketing is a Story

Fortune, the magazine, prints an excerpt from Seth Godin's new book, All Marketers Are Liars. It's a really well written piece and its a fun read. Introspectively, every one can certainly relate to countless situations where a purchase or action has been made based on great marketing rather than pragmatic quality or price.

The piece makes me think of a quote by one of my former managers, Peter Jones, who repeatedly preached that "equity is a story and there are many non-monetary components of any valuation." There is a spin everywhere... And, great companies always have a solid marketing story.